Finance for Non-financial Managers,”
published by McGraw-Hill, is an excellent starting
point in learning the financial concepts behind
successful corporate management. While a
book cannot promise the same results as a personal
finance coach, it enables study on your timetable,
reviewing ideas and concepts as often as necessary,
and a ready reference, all for the price of a book.
The book explains in plain language the key elements
of finance in a company, from financial statements
to operating ratios to debt and equity financing.
No arcane terminology, no unexplained buzzwords,
lots of real world examples.
The book fills a need in the education of CEOs,
entrepreneurs, middle managers and small business
people who must deal with finance and accounting
to succeed, or even to survive, but who just don't
feel comfortable with the language or the concepts.
These people exist throughout the ranks of big
corporations, or at the head of their own businesses,
and they want to be successful in an increasingly
complex financial world.
These men and women are making financial decisions
almost daily, from budget management to interpreting
financial reports to negotiating bank loans. And
only a few years ago, hundreds of dotcom companies
failed in part because their founders couldn't
grasp the basics of finance well enough to evaluate
the viability of their own business models. Gene
knows that, because he advised a number of these
founders in his consulting work, and he saw the
challenge they had in this area, in spite of their
The problem these people face is that books which
are supposed to address their needs are either
written by accountants in modified accounting language,
or by non-financial managers who really don't know
that much about finance. This book is different
because the author is different and the approach
The book is different because it uses a minimum
of accounting terminology and instead uses terms
that people can relate to.
Finance for Non-financial Managers, along
with Gene’s early years in auditing, over a decade
in corporate finance, and 20 years of business
consulting and public speaking form the basis of
his work as a financial educator. His executive
financial coaching service is the culmination
of years of experience and sharing of knowledge. ge.
You can buy this book directly from the author